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The Healing Art

A digital film that connected Van Gogh’s journey and art to mental health, promoting the Van Gogh Immersive Experience as a serene escape for corporate wellness.

Client

The Silly Fellows

Timeline

2 Weeks

Role

Director & Writer

More Details

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About

The Healing Art was a 1-minute digital film crafted to emphasize the connection between art and mental health. Designed as part of the promotional campaign for the Van Gogh Immersive Experience in Bangalore, the film targeted HR leaders of top corporations like EY, Accenture, and BOSCH to position the exhibition as a wellness initiative for employees. The film juxtaposed the chaos of a bustling workplace with the calming serenity of Van Gogh’s immersive visuals, creating an emotional narrative that highlighted the therapeutic potential of art.

The Healing Art was a 1-minute digital film crafted to emphasize the connection between art and mental health. Designed as part of the promotional campaign for the Van Gogh Immersive Experience in Bangalore, the film targeted HR leaders of top corporations like EY, Accenture, and BOSCH to position the exhibition as a wellness initiative for employees. The film juxtaposed the chaos of a bustling workplace with the calming serenity of Van Gogh’s immersive visuals, creating an emotional narrative that highlighted the therapeutic potential of art.

The Healing Art was a 1-minute digital film crafted to emphasize the connection between art and mental health. Designed as part of the promotional campaign for the Van Gogh Immersive Experience in Bangalore, the film targeted HR leaders of top corporations like EY, Accenture, and BOSCH to position the exhibition as a wellness initiative for employees. The film juxtaposed the chaos of a bustling workplace with the calming serenity of Van Gogh’s immersive visuals, creating an emotional narrative that highlighted the therapeutic potential of art.

Challenge

1. No access to fresh shoots—only existing footage was available. 2. Limited resources: Collaborated with a single editor to co-create the film. 3. Extremely tight deadline of two weeks, requiring quick ideation, scripting, and execution.

Goal

1. Convince HR leaders to see the Van Gogh Immersive Experience as a valuable addition to corporate wellness programs. 2. Establish a strong emotional connection between art, healing, and mental health. 3. Drive ticket sales through corporate bookings by highlighting the mental wellness angle.

Result

These were the projected results for this project that were set with alignment with the entire team and keeping the business goal in mind. 1. Increased corporate tie-ins with companies like EY, Accenture, and BOSCH. 2. Enhanced positioning of the Van Gogh Immersive Experience as a mental health solution. 3. Estimated 15% increase in ticket sales from corporate audiences through strategic messaging and film outreach.

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A new Project / Venture / Business Idea / Film concept in mind?

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Whether it's Product Go-To-Market, Roadmap Planning, Developing a Marketing Strategy, or Producing a launch Film, I've got every aspect covered for you.

Get in touch

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