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The Real Van Gogh Immersive Trailer

A trailer film that captured the scale, emotion, and essence of The Real Van Gogh Immersive Experience, redefining its promotional journey for the second leg of its tour.

Client

The Silly Fellows

Timeline

42 Hours

Role

Creative Direction & Editor

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About

The Real Van Gogh Immersive Trailer was created to promote the second leg of the immersive experience, covering Delhi, Bangalore, and Mumbai. After the first leg’s success across Chennai, Hyderabad, and Chandigarh, the stakes for a powerful promotional film were high. Initially entrusted to an external agency, the trailer fell short of expectations, failing to convey the scale, emotion, and grandeur of the show. When the team struggled to rectify the issues, I stepped up, took over 500GB of raw footage, and independently storyboarded and re-edited the trailer. In just 42 hours, I delivered a film that not only exceeded expectations but was unanimously loved by key stakeholders, including Nikhil Chinappa, TSF’s Founder, and the CEO.

The Real Van Gogh Immersive Trailer was created to promote the second leg of the immersive experience, covering Delhi, Bangalore, and Mumbai. After the first leg’s success across Chennai, Hyderabad, and Chandigarh, the stakes for a powerful promotional film were high. Initially entrusted to an external agency, the trailer fell short of expectations, failing to convey the scale, emotion, and grandeur of the show. When the team struggled to rectify the issues, I stepped up, took over 500GB of raw footage, and independently storyboarded and re-edited the trailer. In just 42 hours, I delivered a film that not only exceeded expectations but was unanimously loved by key stakeholders, including Nikhil Chinappa, TSF’s Founder, and the CEO.

The Real Van Gogh Immersive Trailer was created to promote the second leg of the immersive experience, covering Delhi, Bangalore, and Mumbai. After the first leg’s success across Chennai, Hyderabad, and Chandigarh, the stakes for a powerful promotional film were high. Initially entrusted to an external agency, the trailer fell short of expectations, failing to convey the scale, emotion, and grandeur of the show. When the team struggled to rectify the issues, I stepped up, took over 500GB of raw footage, and independently storyboarded and re-edited the trailer. In just 42 hours, I delivered a film that not only exceeded expectations but was unanimously loved by key stakeholders, including Nikhil Chinappa, TSF’s Founder, and the CEO.

Challenge

1. Inheriting an incomplete and lackluster film that failed to align with the brand’s expectations. 2. Condensing 500GB of raw footage into a coherent and emotionally powerful 2-minute trailer. 3. Producing a polished final product within a short timeframe with limited resources.

Goal

1. To craft a compelling trailer that showcased the grandeur and emotional depth of the Van Gogh Immersive Experience. 2. To establish excitement and anticipation for the second leg of the tour. 3. To restore confidence within the team and key stakeholders in the promotional strategy.

Result

1. Accepted as the official Leg 2 Launch Campaign trailer with just two minor revisions. 2. Praised by stakeholders, including Nikhil Chinappa and TSF leadership, as a film that perfectly captured the essence of the experience. 3. Set the benchmark for promotional content quality, inspiring future campaign visuals.

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A new Project / Venture / Business Idea / Film concept in mind?

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Whether it's Product Go-To-Market, Roadmap Planning, Developing a Marketing Strategy, or Producing a launch Film, I've got every aspect covered for you.

Get in touch

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