Groww x EPL Dugout
A dynamic collaboration bridging the worlds of investment and football fandom, offering a high-energy EPL match-day experience powered by Groww.
About
Challenge
Football fandom in India is massive but largely untapped by financial service brands. The challenge was to create a unique, football-themed activation that resonated with fans while aligning seamlessly with Groww’s brand identity as an accessible investment platform.
Goal
1. Establish Groww as a lifestyle brand by integrating it into the EPL fan culture. 2. Increase brand engagement through a high-energy campaign targeting football enthusiasts. 3. Create a memorable association between Groww and the exhilaration of live football matches.
Projected Result
These were the projected results for this project that were set with alignment with the entire team and the client. 1. Concept projected to drive high brand recall among young football enthusiasts. 2. Envisioned to engage over 15,000 fans across seven cities in its first phase. 3. Aimed to amplify Groww’s brand positioning as a forward-thinking, lifestyle-driven investment platform.