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Snapdragon

A groundbreaking campaign that empowered creators across photography, music, and filmmaking, elevating Snapdragon’s brand perception and fostering a vibrant community of innovators.

Client

Qualcomm Snapdragon

Timeline

20 Months

Role

Campaign Strategist

Case Study Video

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About

The "Unleash Your Dreams" campaign was a strategic initiative designed to position Snapdragon as an enabler of creativity. By showcasing how Snapdragon processors empower users to push the boundaries of mobile technology, the campaign created a deep emotional connection between the brand and its audience. Through mentorship programs, contests, and digital activations, the campaign celebrated creativity and fostered a community of tech enthusiasts and creators.

The "Unleash Your Dreams" campaign was a strategic initiative designed to position Snapdragon as an enabler of creativity. By showcasing how Snapdragon processors empower users to push the boundaries of mobile technology, the campaign created a deep emotional connection between the brand and its audience. Through mentorship programs, contests, and digital activations, the campaign celebrated creativity and fostered a community of tech enthusiasts and creators.

The "Unleash Your Dreams" campaign was a strategic initiative designed to position Snapdragon as an enabler of creativity. By showcasing how Snapdragon processors empower users to push the boundaries of mobile technology, the campaign created a deep emotional connection between the brand and its audience. Through mentorship programs, contests, and digital activations, the campaign celebrated creativity and fostered a community of tech enthusiasts and creators.

Challenge

Snapdragon’s brand perception was limited to being a technical component supplier, lacking an emotional connection with users. The challenge was to reposition Snapdragon as a driver of creative empowerment, bridging its technical prowess with user aspirations.

Goal

1. To elevate brand sentiment by associating Snapdragon with creativity, innovation, and empowerment. 2. To build a strong community of Snapdragon Insiders and enthusiasts through engagement-driven initiatives.

Projected Result

1. A 40% potential increase in brand sentiment, improving unprompted recall. 2. Engagement with 180+ influencers, encouraging community-led storytelling. 3. Conceptualized outcomes like 250K new community members and 350M digital impressions through multi-channel execution.

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A new Project / Venture / Business Idea / Film concept in mind?

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shine together

Whether it's Product Go-To-Market, Roadmap Planning, Developing a Marketing Strategy, or Producing a launch Film, I've got every aspect covered for you.

Get in touch

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A new Project / Venture / Business Idea / Film concept in mind?

Let’s make it

shine together

Whether it's Product Go-To-Market, Roadmap Planning, Developing a Marketing Strategy, or Producing a launch Film, I've got every aspect covered for you.

Get in touch

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