Tinder Mixers
A campaign bringing young urban singles together through themed mixers and engaging activities, redefining the dating experience.
About
Challenge
The dating scene was saturated with digital-only experiences, lacking the warmth and spontaneity of in-person connections. The challenge was to bridge the gap between the digital and real-world experiences while maintaining Tinder’s brand ethos.
Goal
To create an offline extension of Tinder’s platform, facilitating real-time connections and increasing brand recall among its target demographic of urban singles aged 18-30.
Projected Result
Hosted over 50 events across major cities, attracting more than 20,000 participants throughout the year. The campaign amplified Tinder’s offline presence, with event highlights garnering 5 million+ views on social media, and participant surveys reporting a 95% satisfaction rate.