Under 25 Summit
India’s premier global youth festival, bringing together creators, thought leaders, and innovators to inspire and empower the next generation.
About
Challenge
Youth festivals often struggle to balance entertainment with meaningful engagement. The challenge was to position the Under 25 Summit as a holistic experience that combined fun, learning, and networking, while adapting to the changing interests of young audiences.
Goal
1. To establish the Under 25 Summit as the go-to annual youth culture event. 2. To create a sustainable, year-on-year festival fostering creativity and connections among attendees.
Projected Result
1. Growth to 9,000 attendees in 2024 from just 100 in 2014. 2. Over 220M views and 260M impressions across Under 25 Media platforms. 3. Conceptualized partnerships with over 25 global brands, enhancing event visibility and impact.