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The Real Van Gogh Immersive Experience

A groundbreaking digital and on-ground campaign that redefined immersive art, leveraging technology and social media to connect with millions.

Client

The Silly Fellows

Timeline

2 months

Role

Digital Strategist & Marketing Lead

Case Study Video

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About

The Real Van Gogh Immersive Experience was a multi-sensory art exhibition that showcased over 200 digitally recreated Van Gogh masterpieces using 14 x 22K lumens projectors across a 10,000 sq.ft. immersive space. As the Digital Strategist, I spearheaded the online campaign to position this as India’s first world-class immersive experience, focusing on creating buzz, driving ticket sales, and fostering community engagement through innovative digital strategies.

The Real Van Gogh Immersive Experience was a multi-sensory art exhibition that showcased over 200 digitally recreated Van Gogh masterpieces using 14 x 22K lumens projectors across a 10,000 sq.ft. immersive space. As the Digital Strategist, I spearheaded the online campaign to position this as India’s first world-class immersive experience, focusing on creating buzz, driving ticket sales, and fostering community engagement through innovative digital strategies.

The Real Van Gogh Immersive Experience was a multi-sensory art exhibition that showcased over 200 digitally recreated Van Gogh masterpieces using 14 x 22K lumens projectors across a 10,000 sq.ft. immersive space. As the Digital Strategist, I spearheaded the online campaign to position this as India’s first world-class immersive experience, focusing on creating buzz, driving ticket sales, and fostering community engagement through innovative digital strategies.

Challenge

The Indian audience was skeptical after previous Van Gogh exhibitions failed to deliver a truly immersive experience, earning criticism for being gimmicky. The challenge was to rebuild trust and excitement while reaching untapped audiences unfamiliar with immersive art.

Goal

1. Establish The Real Van Gogh Immersive Experience as India’s premiere cultural phenomenon. 2. Achieve record-breaking digital reach and ticket sales through impactful online campaigns and ORM initiatives. 3. Create a sustained online buzz, encouraging organic and community-driven engagement.

Projected Result

1. A digital reach of over 220M impressions. 2. Engagement from 50+ influencers, driving organic growth and UGC worth ₹5M in estimated value. 3. A successful community engagement model that forecasted a 95% positive sentiment through ORM efforts. 4. Conceptualized a 15% increase in ticket sales through robust remarketing strategies.

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A new Project / Venture / Business Idea / Film concept in mind?

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Whether it's Product Go-To-Market, Roadmap Planning, Developing a Marketing Strategy, or Producing a launch Film, I've got every aspect covered for you.

Get in touch

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A new Project / Venture / Business Idea / Film concept in mind?

Let’s make it

shine together

Whether it's Product Go-To-Market, Roadmap Planning, Developing a Marketing Strategy, or Producing a launch Film, I've got every aspect covered for you.

Get in touch

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